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Letter for Pooling Advertising Resources


This letter asks another business to work with you to get better deals on printing, display advertising, and other services.


1234, Main Street
Boston, MA 02123

03/16/05

<Recipient Address Goes Here>

Hello.

You know the costs of printing materials, running ads in the newspapers, and sending out direct mail. It's expensive. But I've got a potential solution. I have been very impressed with <other company name> over the years, with your professionalism and your vision. So I would like to suggest that we make the most of our revenue and pool our advertising dollars.

By doing things like <proposed combined projects>, we could increase our bargaining power and cut better deals with local vendors and media outlets. This seems like a natural way to get more for our advertising budgets, and I can think of no other company with whom I would rather work. If you're interested in discussing the possibilities, give me a call at <phone number>. I look forward to speaking with you.

Regards,


Jim Karter


encl: <List of enclosed items goes here>



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