This letter asks another business to allow a link from its site on the World Wide Web to yours. Remember to offer a link in the other direction, and possibly another incentive.
1234, Main Street
Boston, MA 02123
<Recipient Address Goes Here>
Recently, while cruising the Web, I found the site for <other company name> at <company website URL>, and was very impressed. You have constructed a site that is <site description>. My purpose for writing this letter is simple: I would like to place a link to Abc Company's Web site on your site.
I think users who navigate through your site would be interested in finding out more about Abc Company. Of course, we will reciprocate by placing a link to <other company name> in a prominent position on our site. I think this would prove beneficial for everyone, allowing us all to take advantage of the power of cyberspace.
Please give me a call at <phone number> or e-mail me at <e-mail address> to talk about the idea. I look forward to hearing from you.
encl: <List of enclosed items goes here>