Sample Letters

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Letter for Follow Up To Strategic Alliance Letter

This letter follows up the first strategic alliance letter, assuming you've received no response to the first. It should address some of the more obvious concerns a potential alliance partner may have.

1234, Main Street
Boston, MA 02123


<Recipient Address Goes Here>


On <first letter date>, I sent you a letter proposing a strategic alliance between Abc Company and <other company name>. To date, I have not received a reply from you regarding this important matter. In case the first letter was mislaid or you've simply been too busy to respond, I thought I would contact you again.

Of course, you may simply have reservations about teaming with a company that you may have seen as a competitor. Please be assured that I and Abc Company want nothing more than for both our companies to thrive and profit. We feel that by <proposed action>, both our companies will benefit.

I trust you can see the obvious benefits of this sort of arrangement. Please take the time to call me at <phone number> and set up a meeting. I'll explain our ideas and show you how everyone will be thrilled with an alliance between Abc Company and <other company name>. I hope to hear from you soon.


Jim Karter

encl: <List of enclosed items goes here>

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