A referral from a satisfied customer can cut the sales cycle in half. Be sure to thank your customers for their kind words and let them know how valuable the referral was to you. Since you want to encourage more referrals, be sure to thank them early, whether it turns into a sale or not.
1234, Main Street
Boston, MA 02123
<Recipient Address Goes Here>
Thank you for referring <me/us/company name> to <company or person's name>. They are looking for <type of service or product> and you gave them our name as someone who might be able to help them.
We have already <type of contact> and it looks as if we might be able to do business together. I can't think of a better way to get business than through referrals. Your endorsement of our company made all the difference in the world in establishing our credibility from the very beginning.
Loyal customers like you make doing business a pleasure. Thanks again.
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