This e-mail promotes a new product or service being offered by your business.
There's something new under the sun! Or at least, under the roof of <company name>. We've been serving the needs of our customers for years, and now we've got something new to offer: the premiere of our <new product or service>! <new product or service> is <product description>, and provides spectacular value for the money. Of course, everybody says that about their products, but <new product or service> is one that backs up the claim. How can you discover that for yourself? Why, by letting us show you in person, of course!
We would love to show you the new <new product or service> and what it can do for you. If you can make it to our location, great. We'd love to see you. But if you're too busy to drop by, send us a return e-mail and we'll come to you at your home or office. Once you see what this new product is all about, you'll be glad you took the time. If you'd rather just get some information about the <new product or service> before you take a look, just e-mail us and we'll send you a copy of our comprehensive new <promo materials>. Either way, we're confident you'll agree that <new product or service> is the best thing since sliced bread. Or at least hot coffee. Thanks.