Sample Letters


Sample Letters » Marketing Plans

Letter for Online Markrting Plan


This is a marketing plan for a business which intends to do all its marketing on the Internet.


Marketing Strategy for <time period>

Target Markets:

1. <#1 target>
2. <#2 target>
3. <#3 target>

Marketing Goals: (% increase in revenues, etc.; in order of priority)

1. <#1 goal>
2. <#2 goal>
3. <#3 goal>

Total Marketing Budget: <$amount>

Line-Item Budget (this gives you an item-by-item breakdown of your costs for the aspects of your marketing plan)

WEB DESIGN: <budget>
COPYWRITING: <budget>
WEB PRODUCTION: <budget>
WEB HOSTING: <budget>
ONLINE ADVERTISING: <budget>
LINKS: <budget>
E-COMMERCE: <budget>
AUDIO PRODUCTION: <budget>
VIDEO PRODUCTION: <budget>
MARKET RESEARCH: <budget>
<OTHER AREAS>

Public Relations

Media Outlets: (newspapers, magazines, web sites)

Most important (title)-<title>
Second most important (title)- <title>
Third most important (title)- <title>

Web Production
<discussion of Web needs>

<discussion of how you want to create your site>

Online Advertising
<discussion of online ads>

Public Relations & Press
<discussion of PR>

Tracking
How will we track the results?
<analysis>

Potential Expenses
Web ad space
Link fees
Audio production
Video production
Design
Writing
Web site hosting
Photography
Web programming and production








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