This letter tries to change the mind of a voter, probably affiliated with another party, about a candidate.
1234, Main Street
Boston, MA 02123
05 April, 2005
<Recipient Address Goes Here>
I know you have some preconceived notions about <name>, candidate for <office>. Many <political party> do. <first name> has taken many stands over the years that were unpopular with some voters, though they were important for the public good. Now, with an election coming up, we'd like to change you rmind about <name>.
I think if you take a closer look at <name>'s record and background, you might just find someone who you could vote for. So do yourself a favor and take the time, or give us a call at <phone number> and we'll send you a packet of information that will tell you a lot about <first name> that you didn't know. We think you'll be surprised.
We look forward to hearing from you.
encl: <List of enclosed items goes here>