This press release uses a format that is generally accepted by most media. The release should be double-spaced. Keep it brief and in inverted-pyramid style: most important news first, secondary news next, etc. If the story runs on to a second page, identify your story in the upper left-hand corner. End the release with three # symbols bottom-center.
Contact: <contact information>
<DATELINE>--Abc Company has permanently lowered its prices for <lower-priced product or service>. This price change is in response to <reason for lowering price>.
<details of price drop>
For more information, please contact <contact person> at <contact number>.