Sample Letters


Sample Letters » Business Press Release » Products And Services

Letter for Announcement Of Lower Price


This press release uses a format that is generally accepted by most media. The release should be double-spaced. Keep it brief and in inverted-pyramid style: most important news first, secondary news next, etc. If the story runs on to a second page, identify your story in the upper left-hand corner. End the release with three # symbols bottom-center.


<date>
Contact: <contact information>
<release timing>
<HEADLINE>
<DATELINE>--Abc Company has permanently lowered its prices for <lower-priced product or service>. This price change is in response to <reason for lowering price>.

<details of price drop>

For more information, please contact <contact person> at <contact number>.
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