Sample Letters

Sample Letters » Business Press Release » Products And Services

Letter for Announcement Of New Product

This press release uses a format that is generally accepted by most media. The release should be double-spaced. Keep it brief and in inverted-pyramid style: most important news first, secondary news next, etc. If the story runs on to a second page, identify your story in the upper left-hand corner. End the release with three # symbols bottom-center.

Contact: <contact information>
<release timing>
<DATELINE>--Abc Company announces the debut of <name of new product>, a new <reason for product novelty>.

<details about product>

The <name of new product> will be available to <people who will get product> on <date of availability>. For more information, please contact <contact person> at <contact number>.

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