This press release uses a format that is generally accepted by most media. The release should be double-spaced. Keep it brief and in inverted-pyramid style: most important news first, secondary news next, etc. If the story runs on to a second page, identify your story in the upper left-hand corner. End the release with three # symbols bottom-center.
Contact: <contact information>
<DATELINE>--Abc Company announces the debut of <name of new product>, a new <reason for product novelty>.
<details about product>
The <name of new product> will be available to <people who will get product> on <date of availability>. For more information, please contact <contact person> at <contact number>.