This press release uses a format that is generally accepted by most media. The release should be double-spaced. Keep it brief and in inverted-pyramid style: most important news first, secondary news next, etc. If the story runs on to a second page, identify your story in the upper left-hand corner. End the release with three # symbols bottom-center.
Contact: <contact information>
<DATELINE>--<city>'s annual <festival name> will be held this year beginning on <date of festival> at <location>.
<details of festival>
Tickets for <festival name> will be <adult price> for adults, and <child price>. They may be purchased <ticket purchase location>. For more information, please contact <contact person> at <contact number>.