This press release uses a format that is generally accepted by most media. The release should be double-spaced. Keep it brief and in inverted-pyramid style: most important news first, secondary news next, etc. If the story runs on to a second page, identify your story in the upper left-hand corner. End the release with three # symbols bottom-center.
Contact: <contact information>
<DATELINE>--<theatre company name> will present its production of <name of play> beginning on <date> at <time> at <location>.
<details about the play>
The play will run <run time>. Tickets will be <ticket prices>. For more information, please contact <contact person> at <contact number>.