Since the customer has shown interest in your product or service by requesting information, a timely follow-up is imperative. Confirm that he/she received the information, reiterate the benefits and close with a call to action (meeting or order).
1234, Main Street
Boston, MA 02123
08 April, 2005
<Recipient Address Goes Here>
By now you should have received <requested item> that you requested. I hope you've had adequate time to <do the right thing>. The reason I'm writing is to encourage you to consider:
- <list of key selling points>
If you would like <offer>, <desired reader action>. <I/We> look forward to hearing from you soon.
encl: <List of enclosed items goes here>