Reiterate the key benefits of the new product or service. Include testimonials or product reviews if available. Close with a call to action (push for a meeting or a sale).
1234, Main Street
Boston, MA 02123
08 April, 2005
<Recipient Address Goes Here>
We've had a wonderful response to <new product or service>. However, we haven't yet heard from you and were wondering if this is something you might be interested in. To refresh your memory, consider:
- <list of key benefits>
If you would like <offer>, <desired action>. I look forward to speaking with you.
encl: <List of enclosed items goes here>