It never hurts to make friends in the media. Use this letter to praise the work of a writer or reporter, even if the story in question doesn't apply to your company. This sets you up for future contact with that reporter.
1234, Main Street
Boston, MA 02123
08 April, 2005
<Recipient Address Goes Here>
I would like to commend the work of <writer's/reporter's name> for <his/her> work on your recent story about <subject of the recent story>. I thought <his/her> work was simply outstanding.
Please pass along my praise and good wishes to <first name>. It's worth the time to write a letter to let people know that there are still outstanding media professionals working today.
Thanks very much.
encl: <List of enclosed items goes here>