This is a letter to a TV station or radio station requesting that a story be run about your product or service. It will always follow the sending of several press releases in the past.
1234, Main Street
Boston, MA 02123
08 April, 2005
<Recipient Address Goes Here>
I think we're doing something pretty newsworthy here at Abc Company, and I'd love to have <station name> produce a story about it.
I think your <listeners/viewers> would be very interested in finding out more about this <dramatic product/service description>
Please call me at <phone number> any time to <Course of action> or simply to find out more. I truly believe it will be worth your while.
I look forward to hearing from you.
encl: <List of enclosed items goes here>