This is a letter to a magazine or newspaper editor requesting that a story be run about your product or service. It will always follow the sending of several press releases in the past.
1234, Main Street
Boston, MA 02123
08 April, 2005
<Recipient Address Goes Here>
I think we're doing something pretty newsworthy here at Abc Company, and I'd love to have <publication name> run a story about it.
I think your readers would be very interested in finding out more about this <dramatic product/service description>. Please call me at <phone number> any time to either arrange a phone interview, or to set up an onsite meeting with one of your writers. I truly believe it will be worth your while.
Thanks for your time.
encl: <List of enclosed items goes here>