Explain the purpose of the survey, how the results will be used and offer an incentive if appropriate. For example, a post script (PS) might say, "We've enclosed $1.00 as a small thank you for your time".
1234, Main Street
Boston, MA 02123
08 April, 2005
<Recipient Address Goes Here>
The enclosed <title of survey> is part of our continuing commitment to providing our customers with the best service possible. The feedback from these surveys is invaluable in helping Abc Company understand how we can better serve you. By taking a few minutes to fill out this questionnaire, you will help us <goal of survey>.
Please take a moment now to complete this short questionnaire. All results will be kept confidential and you will not be contacted about the results unless you so desire. We greatly appreciate you taking the time to help us maintain our high level of service. Thank you.
encl: <List of enclosed items goes here>