Explain that customer feedback is essential to improving your quality. Make the questionnaire short and easy to fill out. You may want to offer an incentive for them to complete it.
1234, Main Street
Boston, MA 02123
08 April, 2005
<Recipient Address Goes Here>
Thank you for visiting <name of store>. I hope you found everything you needed and that your experience with us was a pleasant one. In an effort to better serve our customers, we're conducting a survey.
Would you please take a moment and complete this short questionnaire? <Optional incentive.> Thank you for your time.
1.Were you asked if someone could assist you within five minutes or less?
( ) Yes ( ) No
2.How helpful was your sales person?
( ) Very ( ) Somewhat ( ) Not at all
3.How would you rate the <merchandise/service> at <name of store>?
( ) Excellent ( ) Fair ( ) Poor
4.How would you rate the value of our <products/services> for the price paid?
( ) Excellent value for the price
( ) Good value for the price
( ) Low value for the price
5.Overall, how would you rate your experience at <name of store>?
( ) Excellent ( ) Fair ( )Poor
6.Any other comments or suggestions:
encl: <List of enclosed items goes here>