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Letter for Trade Show Lead Generation Survey

The purpose of this survey is to gather information about trade show attendees and generate sales leads. People generally fill these short surveys out if they have a chance to win something, (hourly or daily drawings work well).

1234, Main Street
Boston, MA 02123

08 April, 2005

<Recipient Address Goes Here>


Thank you for taking the time to stop and see us today at Abc Company. By completing this short survey, you will not only help us better understand our market place, but you will <incentive>. Please take a moment now. Thanks!

Title ___________________________________________________
Area code_______ Telephone ___________________________________

2.What types of products or services are you most interested in seeing at this trade show?

3.Why did you stop by this booth?
( ) Attracted by <display/demonstration, etc.>
( ) Interested in purchasing <type of product or service>
( ) Interested in the latest <products/services> from Abc Company
( ) Other (specify) ____________________________________________

4.How have you heard about Abc Company?

( ) Advertising (where?) _______________________________________
( ) Word of mouth
( ) At a store or other retail outlet
( ) Never heard of it before today

Thank you for taking the time to help us today.


Jim Karter

encl: <List of enclosed items goes here>

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