Identify the business need, propose your solution, tell them why your solution is best and then give them an incentive to respond (a call to action).
1234, Main Street
Boston, MA 02123
08 April, 2005
<Recipient Address Goes Here>
I understand that as <title of addressee> of <name of company> you're faced with difficult decisions every day. Sometimes we continue to use the same <type of product or service> simply because we haven't time to find something better.
Knowing how busy you are, I'd like to make it as easy as possible for you to experience the best <type of product or service> available. More importantly, I'd like to show you how our <product/service> will save you money while providing you with superior service.
Abc Company has been providing <type of product or service> for <period of time>. <Company credentials and product attributes>.
For the next month, we would like to offer a free, no-obligation analysis of your company's needs and how our <product/service> can make a tangible difference in your bottom line. Please take a moment right now and call us at <phone number>. We look forward to hearing from you.
encl: <List of enclosed items goes here>