Introduce your new product or service, state its benefits and offer to provide additional information in a phone call or personal meeting.
1234, Main Street
Boston, MA 02123
08 April, 2005
<Recipient Address Goes Here>
Abc Company is pleased to introduce <new product or service>. <Further description and benefits>.
If you're not already familiar with our company and <products/services>, <action>. Thank you for your interest and I look forward to speaking with you.
encl: <List of enclosed items goes here>