Customers feel appreciated when they perceive they are getting preferential treatment. You can also use this "special treatment" as an incentive to encourage them to buy more.
1234, Main Street
Boston, MA 02123
08 April, 2005
<Recipient Address Goes Here>
We can never say enough good things about our <customers/clients>. You are the reason we exist and we are constantly working to meet your needs. To show you our appreciation, we are making a special offer to <offered to>. Only <who is eligible> are eligible for:
- <List of incentives and offers>
We are only making this offer to <who is eligible>. It's our way of saying thank you for your business. We hope to continue to serve you in the future. If you have any questions, please feel free to call me at <phone number>.
encl: <List of enclosed items goes here>