This is a preliminary memo to announce something new for the sales force to talk about. Additional detailed product information and (if appropriate) training should follow. List the benefits of the new product or service so the sales people can begin positioning it correctly in their prospects' minds.
From: Jim Karter
Date: 08 April, 2005
Subject: <subject of memo>
We're pleased to introduce <new product or service>. This new <product/service> will be available <availability>. <Benefits.>
You will be receiving more information in the weeks to come. In the meantime, <next action>.