When giving pricing changes to the sales force, also give them a rationale they can tell the customers. Reinforce the concept of selling "value" not "price."
From: Jim Karter
Date: 08 April, 2005
Subject: <subject of memo>
Effective <effective date>, <price changes>.
We want to give you ample warning so that you may use the information <desired results>.
When informing your prospects and customers of the price change, please keep the following in mind:
- <list of key points>
If you have any questions, please <what they should do>. Thank you and good luck.