Sample Letters

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Letter for Explaination Of Pricing Changes

When giving pricing changes to the sales force, also give them a rationale they can tell the customers. Reinforce the concept of selling "value" not "price."

To: <recipient(s)>
From: Jim Karter
Date: 08 April, 2005
Subject: <subject of memo>

Effective <effective date>, <price changes>.

We want to give you ample warning so that you may use the information <desired results>.

When informing your prospects and customers of the price change, please keep the following in mind:
- <list of key points>

If you have any questions, please <what they should do>. Thank you and good luck.

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