People want to donate to a worthy cause, but today they are deluged with telemarketers and direct mail asking for money. Your appeal must be direct and compelling, and it's helpful if you can explain exactly how the money will be used. Enclose a response vehicle (such as a pledge card and envelope) and accept credit cards if possible.
1234, Main Street
Boston, MA 02123
09 April, 2005
<Recipient Address Goes Here>
<Illustrate your cause.>
<Illustrate the problem.>
Here's how you can help. <Where the funding comes from.> <What the donation will do.>
You can help. <How to donate.> It's easy to change a bad situation if we can each make a contribution.
encl: <List of enclosed items goes here>