Begin the letter with a question to involve the reader. Identify the reader's needs, then offer a solution. Highlight the benefits and be specific about what you are offering. Close by asking for the sale.
1234, Main Street
Boston, MA 02123
09 April, 2005
<Recipient Address Goes Here>
What is the biggest reason that most people don't <offering>? They are afraid <reason>.
Abc Company would like to offer you a no-risk way to <offering to customer>. <Description and terms of the offer.>
<Optional description of benefits.>
<Ask for the order.> <Deadline.> We look forward to hearing from you.
encl: <List of enclosed items goes here>