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Letter for Solicitation With Free Trial Inducement


Begin the letter with a question to involve the reader. Identify the reader's needs, then offer a solution. Highlight the benefits and be specific about what you are offering. Close by asking for the sale.


1234, Main Street
Boston, MA 02123

09 April, 2005

<Recipient Address Goes Here>

Hello,

What is the biggest reason that most people don't <offering>? They are afraid <reason>.

Abc Company would like to offer you a no-risk way to <offering to customer>. <Description and terms of the offer.>

<Optional description of benefits.>

<Ask for the order.> <Deadline.> We look forward to hearing from you.

Regards,

Jim Karter


encl: <List of enclosed items goes here>



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