Acknowledge prior relationship, tell them you'd like their business back, and tell them how you've improved.
1234, Main Street
Boston, MA 02123
09 April, 2005
<Recipient Address Goes Here>
We've noticed that we can no longer count you among our valued <clients/customers>. We're hoping to change that. Our records indicate that you used to <prior relationship>. Since that time, Abc Company <how company has changed>.
The benefits to our <clients/customers> now include:
- <list of benefits>
We are dedicated to serving our <clients/customers> and want a chance to show you our commitment. I'll be calling you in the next 10 days to see if you have any questions. In the meantime, if there is something I can do for you, please don't hesitate to call me at <telephone number>.
encl: <List of enclosed items goes here>